The Perfect Match: Nonhuman-Type Avatar-Online Store Fit and Intention to Purchase

Faculty/Professorship: Sales and Marketing  
Author(s): Wölfl, Steffen; Feste, Jasmin ; Peters, Leonore  
Title of the compilation: AMCIS 2019: Proceedings
Corporate Body: Twenty-fifth Americas Conference on Information Systems, Cancun, 2019
Publisher Information: AIS Library
Year of publication: 2019
Pages: 10
ISBN: 978-0-9966831-8-0
Language(s): English
Peer Reviewed: Ja
International Distribution: Ja
Open Access Journal: Ja
Type: Conferenceobject
Release Date: 10. February 2020