Price range extension from a premium brand manufacturer of durables : theoretical model and experimental studies




Faculty/Professorship: University of Bamberg  
Author(s): Ziemer, Michael
Publisher Information: Bamberg
Year of publication: 2019
Pages: XV, 393 ; Illustrationen
Supervisor(s): Ivens, Björn Sven  ; Burkert, Michael
Language(s): German
Remark: 
Dissertation, Otto-Friedrich-Universität Bamberg, 2019
Document Type: Doctoralthesis
URI: https://fis.uni-bamberg.de/handle/uniba/47184
Release Date: 31. January 2020