The digitization of customer relationship management




Faculty/Professorship: Sales and Marketing  
Author(s): Hein, Daniel
Publisher Information: Bamberg
Year of publication: 2019
Pages: IX, 184 ; Diagramme
Supervisor(s): Pflaum, Alexander  ; Egner, Thomas
Language(s): English
Type: Doctoralthesis
URI: https://fis.uni-bamberg.de/handle/uniba/46801
Release Date: 22. November 2019