The App Store Model for Enterprise Application Software

Kumulative Dissertation, Otto-Friedrich-Universität Bamberg, 2018

App stores in the consumer software market are omnipresent and have significantly changed the way how software is being produced, marketed, and consumed. Enterprise software customers also demand higher flexibility in buying and adopting standardized enterprise application software - and new technologies such as cloud computing and highly efficient development platforms provide new options for software vendors and the entire software value chain. This application-oriented work researches the challenge of establishing the app store model for enterprise application software as a technology-driven business model in a two-sided platform ecosystem. The author analyzes the topic comprehensively from the software buyer’s, the software provider’s and the platform provider’s perspective and uncovers detailed insights on barriers, drivers, and constraints. Moreover he proposes solutions on the level business processes and detailed requirements. His research is highly interdisciplinary and utilizes both empirical qualitative and design-oriented methods.