#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention





Faculty/Professorship: Information Systems and Services  
Author(s): Reis, Lea  ; Mattke, Jens ; Maier, Christian  
By: Müller, Lea ; ...
Title of the compilation: Proceedings: The Effect of Influencer Marketing on Purchase Intention Twenty-fourth Americas Conference on Information Systems, New Orleans, 2018
Corporate Body: Americas Conference on Information Systems (AMCIS)
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2018
Pages: 10 ; Online-Ressource
Language(s): English
URL: https://aisel.aisnet.org/amcis2018/DataScience/...
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/45092
Year of publication: 8. January 2019