#Sponsored #Ad: Exploring the Effect of Influencer Marketing on Purchase Intention
Faculty/Professorship: | Information Systems and Services |
Author(s): | Reis, Lea ![]() ![]() |
By: | Müller, Lea ; ... |
Title of the compilation: | Proceedings: The Effect of Influencer Marketing on Purchase Intention Twenty-fourth Americas Conference on Information Systems, New Orleans, 2018 |
Corporate Body: | Americas Conference on Information Systems (AMCIS) |
Publisher Information: | AIS Electronic Library (AISeL) |
Year of publication: | 2018 |
Pages: | 10 ; Online-Ressource |
Language(s): | English |
URL: | https://aisel.aisnet.org/amcis2018/DataScience/... |
Peer Reviewed: | Ja |
International Distribution: | Ja |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/45092 |
Year of publication: | 8. January 2019 |

originated at the
University of Bamberg
University of Bamberg