Online Advertising Research Through the Ad Delivery Process : A Literature Review

Faculty/Professorship: Information Systems and Services  
Author(s): Reis, Lea  ; Mattke, Jens ; Maier, Christian  
By: Müller, Lea ; ...
Title of the compilation: SIGMIS-CPR'18: Proceedings of the 2018 ACM SIGMIS Conference on Computers and People Research
Corporate Body: ACM SIGMIS CPR Conference
Publisher Information: New York, NY, USA : ACM
Year of publication: 2018
Pages: 163
Language(s): English
DOI: 10.1145/3209626.3209740
Peer Reviewed: Ja
International Distribution: Ja
Type: Conferenceobject
Year of publication: 8. January 2019