Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames




Professorship/Faculty: Sales and Marketing  ; Fakultät Sozial- und Wirtschaftswissenschaften: Abschlussarbeiten 
Author(s): Böttner, Sibylle
Publisher Information: Bamberg
Year of publication: 2018
Pages: XVI, 407 ; Illustrationen, Diagramme
Supervisor(s): Ivens, Björn Sven  ; Snehota, Ivan; Heinrichs, Karin
Language(s): English
Remark: 
Dissertation, Otto-Friedrich-Universität Bamberg, 2018
Document Type: Doctoralthesis
URI: https://fis.uni-bamberg.de/handle/uniba/45067
Year of publication: 4. January 2019