A new conceptual lens for marketing: a configurational perspective based on the business model concept




Professorship/Faculty: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing  
Authors: Leischnig, Alexander ; Ivens, Björn Sven  ; Kammerlander, Nadine
Title of the Journal: AMS review: official publication of the Academy of Marketing Science
ISSN: 1869-8182
Publisher Information: New York : Springer
Year of publication: 2017
Volume: 7
Issue: 3/4
Pages / Size: 138-153
Language(s): English
URL: https://dx.doi.org/10.1007/s13162-017-0107-6
Document Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/44893
Release Date: 28. November 2018