A new conceptual lens for marketing: a configurational perspective based on the business model concept

Leischnig, Alexander; Ivens, Björn; Kammerlander, Nadine

doi:10.1007/s13162-017-0107-6

A new conceptual lens for marketing: a configurational perspective based on the business model concept

Leischnig, Alexander; Ivens, Björn; Kammerlander, Nadine
In: AMS review: official publication of the Academy of Marketing Science. 7 (2017), 3/4, p. 138-153
DOI: 10.1007/s13162-017-0107-6

Details

Faculty/Professorship:	Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing
Author(s):	Leischnig, Alexander ; Ivens, Björn Sven ; Kammerlander, Nadine
Title of the Journal:	AMS review: official publication of the Academy of Marketing Science
ISSN:	1869-8182
Publisher Information:	New York : Springer
Year of publication:	2017
Volume:	7
Issue:	3/4
Pages:	138-153
Language(s):	English
DOI:	10.1007/s13162-017-0107-6
Type:	Article
URI:	https://fis.uni-bamberg.de/handle/uniba/44893
Year of publication:	29. November 2018