A new conceptual lens for marketing: a configurational perspective based on the business model concept
Faculty/Professorship: | Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing |
Author(s): | Leischnig, Alexander ; Ivens, Björn Sven ![]() |
Title of the Journal: | AMS review: official publication of the Academy of Marketing Science |
ISSN: | 1869-8182 |
Publisher Information: | New York : Springer |
Year of publication: | 2017 |
Volume: | 7 |
Issue: | 3/4 |
Pages: | 138-153 |
Language(s): | English |
DOI: | 10.1007/s13162-017-0107-6 |
Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/44893 |
Year of publication: | 29. November 2018 |

originated at the
University of Bamberg
University of Bamberg