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Primary or complex? : Towards a theory of metaphorical strategy communication in MNCs
Fehn, Angela; König, Andreas; Puck, Jonas; u. a. (2017): „Primary or complex? : Towards a theory of metaphorical strategy communication in MNCs“. Greenwich, Conn. [u.a.]: JAI Press.
Faculty/Professorship:
Author:
Title of the Journal:
Journal of World Business
ISSN:
1090-9516
Publisher Information:
Year of publication:
2017
Volume:
52
Issue:
2
Pages:
Language:
English
Type:
Article
published:
June 27, 2018
Permalink
https://fis.uni-bamberg.de/handle/uniba/43999