Primary or complex? : Towards a theory of metaphorical strategy communication in MNCs




Professorship/Faculty: Strategy and Organisation Studies 
Author(s): Fehn, Angela; König, Andreas; Puck, Jonas; Graf-Vlachy, Lorenz
Title of the Journal: Journal of World Business
ISSN: 1090-9516
Publisher Information: Greenwich, Conn. [u.a.] : JAI Press
Year of publication: 2017
Volume: 52
Issue: 2
Pages: 270-285
Language(s): English
Document Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/43999
Year of publication: 27. June 2018