Primary or complex? : Towards a theory of metaphorical strategy communication in MNCs
Fehn, Angela; König, Andreas; Puck, Jonas; u. a. (2017): Primary or complex? : Towards a theory of metaphorical strategy communication in MNCs, in: Journal of World Business, Greenwich, Conn. [u.a.]: JAI Press, Jg. 52, Nr. 2, S. 270–285.
Faculty/Chair:
Author:
 ;  ;  ; 
Title of the Journal:
Journal of World Business
ISSN:
1090-9516
Publisher Information:
Year of publication:
2017
Volume:
52
Issue:
2
Pages:
Language:
English
Type:
Article
URI:
Activation date:
June 27, 2018

Question on publication

Contact the FIS team
Permalink https://fis.uni-bamberg.de/handle/uniba/43999