White and Clean : How Disease Avoidance Affects Color Preferences

Professorship/Faculty: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing  
Author(s): Messer, Uwe ; Hein, Daniel; Wölfl, Steffen; Leischnig, Alexander
Title of the Journal: Advances in Consumer Research
ISSN: 0098-9258
Corporate Body: Association for Consumer Research Conference, Berlin, Germany
Publisher Information: Duluth, Minn. : Association for Consumer Research
Year of publication: 2016
Issue: 44 (2016)
Pages: 749
Language(s): English
Peer Reviewed: Ja
International Distribution: Ja
Document Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/43063
Year of publication: 22. January 2018