When Does Digital Business Strategy Matter to Market Performance?





Professorship/Faculty: Sales and Marketing  
Authors: Leischnig, Alexander ; Wölfl, Steffen; Ivens, Björn Sven  
Title of the compilation: Proceedings of 37th International Conference on Information Systems
Corporate Body: Thirty Seventh International Conference on Information Systems, Dublin 2016
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2016
Pages / Size: Elektonische Ressource (16 Seiten)
Language(s): English
URL: http://aisel.aisnet.org/icis2016/ISStrategy/Pre...
Document Type: Conferenceobject
Peer Reviewed: Ja
International Distribution: Ja
URI: https://fis.uni-bamberg.de/handle/uniba/43015
Release Date: 18. December 2017