From Digital Business Strategy to Market Performance: Insights into Key Concepts and Processes

Professorship/Faculty: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing  
Author(s): Leischnig, Alexander ; Wölfl, Steffen; Ivens, Björn Sven  ; Hein, Daniel
Title of the compilation: Proceedings of the 38th International Conference on Information Systems
Corporate Body: International Conference on Information Systems, 38, 2017, Seoul, South Korea
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2017
Pages: 16 ; Online-Ressource
Language(s): English
A digital business strategy has become a management priority for firms in several industries. Many firms pursue a digital business strategy to establish a guiding framework for value creation and capture with digital resources. This study develops and tests a research model on how a firm’s digital business strategy transforms into market performance, onsidering the intervening roles of market intelligence capability and subsequent value creation and value capture. The results of a study with 161 firms from different industries lend support for the proposed effects. These findings add to the current IS and strategic management literature by further illuminating the causal process linking digital business strategy and market performance and by indicating firms’ market intelligence capability as a key component of this process. The findings guide managers by specifying critical mechanisms in the digital business strategy-market performance relationship and by developing an instrument to monitor firms’ market intelligence capability.
Keywords: Digital business strategy, market intelligence capability, value, performance
Peer Reviewed: Ja
International Distribution: Ja
Document Type: Conferenceobject
Year of publication: 22. January 2018