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Dimensions of multichannel marketing and effects of consumers' channel perceptions
Hildebrand, Sarah Katharina (2017): „Dimensions of multichannel marketing and effects of consumers’ channel perceptions“. Bamberg.
Faculty/Professorship:
Author:
Publisher Information:
Year of publication:
2017
Pages:
Supervisor:
Language:
English
Remark:
Dissertation, Otto-Friedrich-Universität Bamberg, 2017
Type:
Doctoralthesis
published:
June 27, 2017
Permalink
https://fis.uni-bamberg.de/handle/uniba/42123