Dimensions of multichannel marketing and effects of consumers' channel perceptions
Hildebrand, Sarah Katharina (2017): Dimensions of multichannel marketing and effects of consumers’ channel perceptions, Bamberg.
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Year of publication:
2017
Pages:
Supervisor:
 ; 
Language:
English
Remark:
Dissertation, Otto-Friedrich-Universität Bamberg, 2017
Type:
Doctoralthesis
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Activation date:
June 27, 2017

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Permalink https://fis.uni-bamberg.de/handle/uniba/42123