Dimensions of multichannel marketing and effects of consumers' channel perceptions




Professorship/Faculty: Fakultät Sozial- und Wirtschaftswissenschaften: Abschlussarbeiten 
Author(s): Hildebrand, Sarah Katharina
Publisher Information: Bamberg
Year of publication: 2017
Pages: 160 ; Illustrationen
Supervisor(s): Ivens, Björn Sven  ; Leischnig, Alexander
Language(s): English
Remark: 
Dissertation, Otto-Friedrich-Universität Bamberg, 2017
Document Type: Doctoralthesis
URI: https://fis.uni-bamberg.de/handle/uniba/42123
Year of publication: 27. June 2017