Dimensions of multichannel marketing and effects of consumers' channel perceptions
Faculty/Professorship: | Fakultät Sozial- und Wirtschaftswissenschaften: Abschlussarbeiten |
Author(s): | Hildebrand, Sarah Katharina |
Publisher Information: | Bamberg |
Year of publication: | 2017 |
Pages: | 160 ; Illustrationen |
Supervisor(s): | Ivens, Björn Sven ![]() |
Language(s): | English |
Remark: | Dissertation, Otto-Friedrich-Universität Bamberg, 2017 |
Type: | Doctoralthesis |
URI: | https://fis.uni-bamberg.de/handle/uniba/42123 |
Year of publication: | 27. June 2017 |

originated at the
University of Bamberg
University of Bamberg