Is Roger's Adopter Categorization Optimal?




Faculty/Professorship: Economic Policy  
Author(s): Knüppel, L.; Hermsen, Oliver
Title of the Journal: Marketing : journal of research and management ; JRM
ISSN: 1860-4404
Year of publication: 2010
Volume: 6
Issue: 2
Pages: 107 - 123
Language(s): Other Language
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/4200
Year of publication: 30. April 2014