Social density and consumer response : empirical investigations in online and offline environments




Professorship/Faculty: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence 
Author(s): Messer, Uwe
Publisher Information: Bamberg
Year of publication: 2016
Pages: xi, 182 ; Diagramme
Supervisor(s): Leischnig, Alexander ; Ivens, Björn Sven  
Language(s): English
Remark: 
Dissertation, Otto-Friedrich-Universität Bamberg, 2016
Document Type: Doctoralthesis
URI: https://fis.uni-bamberg.de/handle/uniba/41780
Year of publication: 14. March 2017
Awards: Promotionspreis der Otto-Friedrich-Universität Bamberg