The More the Better? Exploring the Relationship between Social Commerce Feature Intensity, Social Factors, and Consumers’ Buying Behavior





Professorship/Faculty: Industrial Information Systems  
Authors: Friedrich, Thomas  ; Overhage, Sven ; Schlauderer, Sebastian
Title of the compilation: Proceedings of the 37th International Conference on Information Systems (ICIS). Dublin, Ireland 2016
Corporate Body: 37th International Conference on Information Systems (ICIS). Dublin, Ireland 2016
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2016
Pages / Size: Online-Ressource (21 Seiten)
Language(s): English
URL: http://aisel.aisnet.org/icis2016/EBusiness/Pres...
Document Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/41651
Release Date: 19. January 2017