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The More the Better? Exploring the Relationship between Social Commerce Feature Intensity, Social Factors, and Consumers’ Buying Behavior
Friedrich, Thomas; Overhage, Sven; Schlauderer, Sebastian (2016): The More the Better? Exploring the Relationship between Social Commerce Feature Intensity, Social Factors, and Consumers’ Buying Behavior, in: Proceedings of the 37th International Conference on Information Systems (ICIS). Dublin, Ireland 2016, AIS Electronic Library (AISeL).
Faculty/Chair:
Title of the compilation:
Proceedings of the 37th International Conference on Information Systems (ICIS). Dublin, Ireland 2016
Corporate Body:
37th International Conference on Information Systems (ICIS). Dublin, Ireland 2016
Publisher Information:
Year of publication:
2016
Pages:
Language:
English
Type:
Conferenceobject
Activation date:
January 20, 2017
Permalink
https://fis.uni-bamberg.de/handle/uniba/41651