Relational norms in customer-company relationships : Net and configurational effects

Professorship/Faculty: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing  
Author(s): Paulssen, Marcel; Leischnig, Alexander ; Ivens, Björn Sven  ; Birk, Matthias
Title of the Journal: Journal of Business Research
ISSN: 0148-2963
Publisher Information: New York, NY : Elsevier
Year of publication: 2016
Volume: 69
Issue: 12
Pages: 5866-5874
Language(s): English
DOI: 10.1016/j.jbusres.2016.04.101
Peer Reviewed: Ja
International Distribution: Ja
Document Type: Article
Year of publication: 18. November 2016