Firm-internal key account management networks : Framework, case study, avenues for future research





Professorship/Faculty: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing  
Author(s): Ivens, Björn Sven  ; Pardo, Catherine; Niersbach, Barbara; Leischnig, Alexander
Title of the Journal: Industrial marketing management : the international journal for industrial and high-tech firms
ISSN: 0019-8501
Publisher Information: New York, NY [u.a.] : Elsevier
Year of publication: 2016
Volume: 58
Issue: 10
Pages: 102-113
Language(s): English
DOI: 10.1016/j.indmarman.2016.05.019
Peer Reviewed: Ja
International Distribution: Ja
Document Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/41201
Year of publication: 18. November 2016