How to sell in diverse markets? A two-level approach to industry factors and selling factors for explaining firm profitability

Professorship/Faculty: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence 
Author(s): Leischnig, Alexander ; Kasper-Brauer, Kati
Title of the Journal: Journal of Business Research
ISSN: 0148-2963
Corporate Body: Elsevier
Publisher Information: New York, NY : Elsevier
Year of publication: 2016
Volume: 69
Issue: 4
Pages: 1307-1303
Language(s): English
DOI: 10.1016/j.jbusres.2015.10.097
Peer Reviewed: Ja
International Distribution: Ja
Document Type: Article
Year of publication: 18. November 2016