Haptics in multisensory marketing : theoretical and empirical investigations of the effect of weight on product evaluation and consumer response

Professorship/Faculty: Sales and Marketing  
Author(s): Kampfer, Kristina
Publisher Information: Bamberg
Year of publication: 2016
Page Count: 168
Illustrations: Diagramme
Supervisor(s): Ivens, Björn Sven  ; Leischnig, Alexander
Language(s): English
Dissertation, Otto-Friedrich-Universität Bamberg, 2016
Document Type: Doctoralthesis
URI: https://fis.uni-bamberg.de/handle/uniba/40953
metadata.ubg.intern.opusdatepublished: 19. September 2016
Awards: Kulturpreis Bayern