On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Björn; Leischnig, Alexander; Müller, Brigitte; u. a. (2015): On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence, in: Psychology & Marketing, New York, NY: Wiley Interscience, Jg. 32, Nr. 8, S. 808–820, doi: 10.1002/mar.20820.
Faculty/Chair:
Author:
 ;  ;  ; 
Title of the Journal:
Psychology & Marketing
ISSN:
1520-6793
Publisher Information:
Year of publication:
2015
Volume:
32
Issue:
8
Pages:
Language:
English
DOI:
Peer Reviewed:
Yes:
International Distribution:
Yes:
Type:
Article
URI:
Activation date:
November 30, 2015

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Permalink https://fis.uni-bamberg.de/handle/uniba/39836