Brands and religious labels : a spillover perspective
| Professorship/Faculty: | Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing | Author(s): | Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B.; Ivens, Björn Sven  |
Title of the Journal: | Journal of Marketing Management | ISSN: | 0267-257X |
| Publisher Information: | Abingdon, Routledge : Taylor & Francis Group | Year of publication: | 2015 | Volume: | 31 | Issue: | 11/12 | Pages / Size: | 1285 - 1309 | Language(s): | English | Document Type: | Article | URI: | https://fis.uni-bamberg.de/handle/uniba/39551 | Release Date: | 9. September 2015 |
