Brands and religious labels : a spillover perspective

Professorship/Faculty: Sales and Marketing  
Author(s): Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B.; Ivens, Björn Sven  
By: ... ; Ivens, Björn S. 
Title of the Journal: Journal of Marketing Management
ISSN: 0267-257X
Publisher Information: Abingdon, Routledge : Taylor & Francis Group
Year of publication: 2015
Volume: 31
Issue: 11/12
Pages: 1285-1309
Language(s): English
Document Type: Article
metadata.ubg.intern.opusdatepublished: 16. September 2015