Brands and religious labels : a spillover perspective
| Professorship/Faculty: | Sales and Marketing |
| Authors: | Rauschnabel, Philipp A. ; Herz, Marc; Schlegelmilch, Bodo B.; Ivens, Björn Sven  |
| Title of the Journal: | Journal of Marketing Management |
| ISSN: | 0267-257X |
| Publisher Information: | Abingdon, Routledge : Taylor & Francis Group |
| Year of publication: | 2015 |
| Volume: | 31 |
| Issue: | 11/12 |
| Pages / Size: | 1285 - 1309 |
| Language(s): | English |
| Document Type: | Article |
| URI: | https://fis.uni-bamberg.de/handle/uniba/39551 |
| Release Date: | 9. September 2015 |
