Brands and religious labels : a spillover perspective

Professorship/Faculty: Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing 
Author(s): Rauschnabel, Philipp A.; Herz, Marc; Schlegelmilch, Bodo B.; Ivens, Björn Sven  
Title of the Journal: Journal of Marketing Management
ISSN: 0267-257X
Publisher Information: Abingdon, Routledge : Taylor & Francis Group
Year of publication: 2015
Volume: 31
Issue: 11/12
Pages / Size: 1285 - 1309
Language(s): English
Document Type: Article
Release Date: 9. September 2015