Brands and religious labels : a spillover perspective
Professorship/Faculty: | Sales and Marketing |
Authors: | Rauschnabel, Philipp A. ; Herz, Marc; Schlegelmilch, Bodo B.; Ivens, Björn Sven ![]() |
Title of the Journal: | Journal of Marketing Management |
ISSN: | 0267-257X |
Publisher Information: | Abingdon, Routledge : Taylor & Francis Group |
Year of publication: | 2015 |
Volume: | 31 |
Issue: | 11/12 |
Pages / Size: | 1285 - 1309 |
Language(s): | English |
Document Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/39551 |
Release Date: | 9. September 2015 |