Damaging brands through market research: Can customer involvement in prediction markets damage brands?
Ivens, Björn; Horn, Christian F.; Brem, Alexander (2014): Damaging brands through market research: Can customer involvement in prediction markets damage brands?, in: Marketing Intelligence & Planning, Bingley: Emerald, Jg. 32, Nr. 2, S. 232–248.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
Marketing Intelligence & Planning
ISSN:
0263-4503
Publisher Information:
Year of publication:
2014
Volume:
32
Issue:
2
Pages:
Language:
English
Type:
Article
URI:
Activation date:
September 14, 2015

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