Differentiation and alignment in KAM implementation




Faculty/Professorship: Sales and Marketing  
Author(s): Pardo, Catherine; Ivens, Björn Sven  ; Wilson, Kevin
Title of the Journal: Industrial marketing management : the international journal for industrial and high-tech firms
ISSN: 0019-8501
Corporate Body: Elsevier
Publisher Information: New York, NY [u.a.], : Elsevier
Year of publication: 2014
Volume: 43
Issue: 7
Pages: 1136-1145
Language(s): English
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/39509
Year of publication: 16. September 2015