Differentiation and alignment in KAM implementation
Faculty/Professorship: | Sales and Marketing |
Author(s): | Pardo, Catherine; Ivens, Björn Sven ![]() |
Title of the Journal: | Industrial marketing management : the international journal for industrial and high-tech firms |
ISSN: | 0019-8501 |
Corporate Body: | Elsevier |
Publisher Information: | New York, NY [u.a.], : Elsevier |
Year of publication: | 2014 |
Volume: | 43 |
Issue: | 7 |
Pages: | 1136-1145 |
Language(s): | English |
Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/39509 |
Year of publication: | 16. September 2015 |

originated at the
University of Bamberg
University of Bamberg