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Differentiation and alignment in KAM implementation
Pardo, Catherine; Ivens, Björn S.; Wilson, Kevin (2014): „Differentiation and alignment in KAM implementation“. New York, NY [u.a.],: Elsevier.
Faculty/Professorship:
Author:
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
0019-8501
Corporate Body:
Elsevier
Publisher Information:
Year of publication:
2014
Volume:
43
Issue:
7
Pages:
Language:
English
Type:
Article
published:
September 16, 2015
Permalink
https://fis.uni-bamberg.de/handle/uniba/39509