Differentiation and alignment in KAM implementation
Pardo, Catherine; Ivens, Björn S.; Wilson, Kevin (2014): Differentiation and alignment in KAM implementation, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York, NY [u.a.],: Elsevier, Jg. 43, Nr. 7, S. 1136–1145.
Faculty/Chair:
Author:
 ;  ; 
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
0019-8501
Corporate Body:
Elsevier
Publisher Information:
Year of publication:
2014
Volume:
43
Issue:
7
Pages:
Language:
English
Type:
Article
URI:
Activation date:
September 16, 2015

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