When customers become experts : a multi-method analysis of customer empowerment in healthcare with respect to the elderly




Faculty/Professorship: Sales and Marketing  
Author(s): Scholz, Stefanie
Year of publication: 2015
Pages: XV, 282 ; Illustrationen, Diagramme
ISBN: 978-3-00-047224-4
Supervisor(s): Ivens, Björn Sven  ; Esslinger, Adelheid Susanne
Language(s): English
Remark: 
Bamberg, Univ., Diss., 2015
Type: Doctoralthesis
URI: https://fis.uni-bamberg.de/handle/uniba/39180
Year of publication: 14. July 2015