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Consumer-brand Relationships : a State-of-the-Art Review and Future Research Directions
Güse, Katharina (2010): „Consumer-brand Relationships : a State-of-the-Art Review and Future Research Directions“. Bamberg: Lehrstuhl für Marketing.
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Publisher Information:
Year of publication:
2010
Language:
English
Type:
Workingpaper
published:
April 30, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/3897