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Consumer-brand Relationships : a State-of-the-Art Review and Future Research Directions
Güse, Katharina (2010): Consumer-brand Relationships : a State-of-the-Art Review and Future Research Directions, Bamberg: Lehrstuhl für Marketing.
Faculty/Chair:
Author:
Publisher Information:
Year of publication:
2010
Series ; Volume:
Language:
English
Type:
Workingpaper
Activation date:
April 30, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/3897