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Are service marketing and the marketing of products different? An empirical study from a governance perspective in a business-to- business setting
Ivens, Björn; Pardo, Catherine (2010): „Are service marketing and the marketing of products different? An empirical study from a governance perspective in a business-to- business setting“. Bamberg: Lehrstuhl für Marketing.
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Publisher Information:
Year of publication:
2010
Language:
English
Type:
Workingpaper
published:
April 30, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/3894