Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing

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Professorship/Faculty:	Sales and Marketing
Authors:	Ivens, Björn Sven  ; Müller, Brigitte; Güse, Katharina
Publisher Information:	Bamberg : Lehrstuhl für Marketing
Year of publication:	2010
Series ; Volume:	Lehrstuhl für Marketing: Working Paper Series  ; 002
Language(s):	German
Remark:	Volltext zu beziehen unter: http://www.uni-bamberg.de/bwl-marketing/lehrstuhl-team/sekretariat/
URL:	http://www.uni-bamberg.de/bwl-marketing/forschu...
Document Type:	Workingpaper
URI:	https://fis.uni-bamberg.de/handle/uniba/3893
Release Date:	30. April 2014