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Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing
Ivens, Björn; Müller, Brigitte; Güse, Katharina (2010): „Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing“. Bamberg: Lehrstuhl für Marketing.
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Year of publication:
2010
Language:
German
Type:
Workingpaper
published:
April 30, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/3893