Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing

Professorship/Faculty: Sales and Marketing  
Authors: Ivens, Björn Sven  ; Müller, Brigitte; Güse, Katharina S.
Publisher Information: Bamberg : Lehrstuhl für Marketing
Year of publication: 2010
Series ; Volume: Lehrstuhl für Marketing: Working Paper Series  ; 002
Language(s): German
Volltext zu beziehen unter: http://www.uni-bamberg.de/bwl-marketing/lehrstuhl-team/sekretariat/
URL: http://www.uni-bamberg.de/bwl-marketing/forschu...
Document Type: Workingpaper
URI: https://fis.uni-bamberg.de/handle/uniba/3893
Release Date: 30. April 2014