Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing
Professorship/Faculty: | Sales and Marketing |
Authors: | Ivens, Björn Sven ![]() |
Publisher Information: | Bamberg : Lehrstuhl für Marketing |
Year of publication: | 2010 |
Series ; Volume: | Lehrstuhl für Marketing: Working Paper Series ; 002 |
Language(s): | German |
Remark: | Volltext zu beziehen unter: http://www.uni-bamberg.de/bwl-marketing/lehrstuhl-team/sekretariat/ |
URL: | http://www.uni-bamberg.de/bwl-marketing/forschu... |
Document Type: | Workingpaper |
URI: | https://fis.uni-bamberg.de/handle/uniba/3893 |
Release Date: | 30. April 2014 |