Types of Price Behaviour and Their Influence on the Purchase of Discount Product Lines: An Empirical Study in FMCG Retailing
| Professorship/Faculty: | Sales and Marketing |
| Authors: | Ivens, Björn Sven  ; Müller, Brigitte; Güse, Katharina S. |
| Publisher Information: | Bamberg : Lehrstuhl für Marketing |
| Year of publication: | 2010 |
| Series ; Volume: | Lehrstuhl für Marketing: Working Paper Series ; 002 |
| Language(s): | German |
| Remark: | Volltext zu beziehen unter: http://www.uni-bamberg.de/bwl-marketing/lehrstuhl-team/sekretariat/ |
| URL: | http://www.uni-bamberg.de/bwl-marketing/forschu... |
| Document Type: | Workingpaper |
| URI: | https://fis.uni-bamberg.de/handle/uniba/3893 |
| Release Date: | 30. April 2014 |
