An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes
Güse, Katharina; Ivens, Björn Sven; Müller, Brigitte; u. a. (2010): An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes, in: Summer Educators’ Conference <2010, Boston>: Papers, Boston.
Faculty/Chair:
Author:
 ;  ;  ; 
Title of the compilation:
Summer Educators' Conference <2010, Boston>: Papers
Corporate Body:
American Marketing Association
Conference:
Summer Educators' Conference, 11.-13. August, 2010 ; Boston
Publisher Information:
Year of publication:
2010
Language:
German
Type:
Conferenceobject
URI:
Activation date:
April 30, 2014

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Permalink https://fis.uni-bamberg.de/handle/uniba/3839