An empirical comparison of the stereotype content model and the Aaker scale of brand personality in purchasing processes
| Professorship/Faculty: | Sales and Marketing | Authors: | Güse, Katharina S.; Ivens, Björn Sven  ; Müller, Brigitte; Krings, Franciska |
Title of the compilation: | Summer Educators' Conference <2010, Boston>: Papers | Corporate Body: | Summer Educators' Conference, Boston, 11.-13. August, 2010 American Marketing Association |
| Publisher Information: | Boston |
| Year of publication: | 2010 | Language(s): | German | Document Type: | Conferenceobject | URI: | https://fis.uni-bamberg.de/handle/uniba/3839 | Release Date: | 30. April 2014 |
