Information processing in personal selling interactions : moderating effects depending on the capability of information assessment

Professorship/Faculty: Lehrstuhl für Betriebswirtschaftslehre, insbesondere Vertrieb und Marketing 
Author(s): Helm, R.; Ivens, Björn Sven  ; Gehrer, M.; Möller, M.
Title of the Journal: International Journal of Business Research
ISSN: 1555-1296
Year of publication: 2010
Issue: 4
Pages / Size: 63 - 79
Language(s): English
Document Type: Article
Release Date: 30. April 2014