Improving residential energy consumption at large using persuasive systems

Faculty/Professorship: Information Systems and Energy Efficient Systems  
Author(s): Graml, Tobias; Loock, Claire-Michelle; Baeriswyl, Michael; Staake, Thorsten
Other Contributing Persons: Tuunainen, Virpi
Title of the compilation: Proceedings of the 19th European Conference on Information Systems Elektronische Ressource Helsinki, Finland, June 9 - 11, 2011
Corporate Body: 19th European Conference on Information Systems (ECIS), June 9 -11 2011, Helsinki, Finland
Publisher Information: Helsinki
Year of publication: 2011
Pages: 14
ISBN: 978-952-603574-1
Language(s): English
The paper presents a persuasive web application that stimulates residential energy conservation. The users of the application received consumption feedback that is based on electricity meter readings which they entered over a period of 6 months and which accounted for specific household characteristics. In a large scale field study which we conducted between April and September of 2010, 6’921 participants used the application. From a research perspective, the system allowed us to experimentally assess the effects of different socio-psychological concepts with regard to different measures such as popularity, choice, and energy conservation. The large user base and the real-world setting contributed to the validity of the findings. The discussion presented is structured along a behavioural change framework we adapted from Ölander’s and J. Thøgersen’s motivation – ability – opportunity model. Besides presenting the quantitative results of multiple studies and providing theoretical cues to outline the mechanisms behind the behaviour, we formulate guidelines that support the development of similar applications in research and industry.
Type: Conferenceobject
Year of publication: 7. April 2014