Fuzzy set qualitative comparative analysis : what it is and how it helps understand business market management issues





Faculty/Professorship: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence 
Author(s): Leischnig, Alexander ; Henneberg, Stephan
Editors: Ivens, Björn Sven  
Title of the compilation: Proceedings of the 6th International Conference on Business Market Management
Corporate Body: Lehrstuhl für BWL insbes. Marketing
Publisher Information: Bamberg
Year of publication: 2013
Pages: 408-412
Language(s): English
URL: http://www.uni-bamberg.de/fileadmin/uni/fakulta...
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/2835
Year of publication: 16. January 2014