Brand stability as a signaling phenomenon : An empirical investigation in industrial markets

Faculty/Professorship: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence 
Author(s): Leischnig, Alexander ; Enke, Margit
Title of the Journal: Industrial marketing management : the international journal for industrial and high-tech firms
ISSN: 1873-2062
Publisher Information: New York, NY [u.a.] : Elsevier
Year of publication: 2011
Volume: 40
Issue: 7
Pages: 1116-1122
Language(s): English
Type: Article
Year of publication: 14. January 2014