Brand stability as a signaling phenomenon : An empirical investigation in industrial markets
Faculty/Professorship: | Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence |
Author(s): | Leischnig, Alexander ; Enke, Margit |
Title of the Journal: | Industrial marketing management : the international journal for industrial and high-tech firms |
ISSN: | 1873-2062 |
Publisher Information: | New York, NY [u.a.] : Elsevier |
Year of publication: | 2011 |
Volume: | 40 |
Issue: | 7 |
Pages: | 1116-1122 |
Language(s): | English |
Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/2827 |
Year of publication: | 14. January 2014 |

originated at the
University of Bamberg
University of Bamberg