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Brand stability as a signaling phenomenon : An empirical investigation in industrial markets
Leischnig, Alexander; Enke, Margit (2011): „Brand stability as a signaling phenomenon : An empirical investigation in industrial markets“. New York, NY [u.a.]: Elsevier.
Faculty/Professorship:
Author:
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
1873-2062
Publisher Information:
Year of publication:
2011
Volume:
40
Issue:
7
Pages:
Language:
English
Type:
Article
published:
January 14, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/2827