Brand stability as a signaling phenomenon : An empirical investigation in industrial markets
Leischnig, Alexander; Enke, Margit (2011): Brand stability as a signaling phenomenon : An empirical investigation in industrial markets, in: Industrial marketing management : the international journal for industrial and high-tech firms, New York, NY [u.a.]: Elsevier, Jg. 40, Nr. 7, S. 1116–1122.
Faculty/Chair:
Author:
 ; 
Title of the Journal:
Industrial marketing management : the international journal for industrial and high-tech firms
ISSN:
1873-2062
Publisher Information:
Year of publication:
2011
Volume:
40
Issue:
7
Pages:
Language:
English
Type:
Article
URI:
Activation date:
January 14, 2014

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