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Brand Placement in Television Shows : Exploring the Role of Program-Induced Moods
Rathmann, Peggy; Leischnig, Alexander; Enke, Margit; Eisend, Martin; Langner, Tobias; Okazaki, Shintaro (Hrsg.) (2012): „Brand Placement in Television Shows : Exploring the Role of Program-Induced Moods“. Wiesbaden: Springer Gabler.
Faculty/Professorship:
Author:
Editor:
Title of the compilation:
Current Insights and Future Trends
Corporate Body:
European Advertising Academy (EAA)
Publisher Information:
Year of publication:
2012
Pages:
ISBN:
978-3-8349-4290-6
Series:
Advances in advertising research ; 3
Language:
English
Type:
Conferenceobject
published:
January 14, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/2822