Who loves brands? Exploring the relationship between personality, interpersonal love, and brand love

Faculty/Professorship: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence ; Sales and Marketing  
Author(s): Rauschnabel, Philipp A. ; Ahuvia, Aaron; Ivens, Björn Sven  ; Leischnig, Alexander
Editors: Karaosmanoğlu, Elif; Elmadağ Baş, Banu
Title of the compilation: EMAC 2013 : 42nd annual conference, lost in translation, marketing in an interconnected world, Istanbul, June 4 - 7, 2013 ; conference proceedings
Corporate Body: Istanbul Technical University
Publisher Information: Istanbul : Technical Univ.
Year of publication: 2013
Pages: 161
Language(s): English
Nur Abstract veröffentlicht
URL: http://www.emac2013.org/Emac_2013_Proceedings.pdf
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/2810
Year of publication: 4. February 2014