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Do shopping events promote retail brands?
Leischnig, Alexander; Schwertfeger, Marko; Geigenmüller, Anja (2011): „Do shopping events promote retail brands?“. Bradford: Emerald doi: 10.1108/09590551111148686.
Faculty/Professorship:
Title of the Journal:
International Journal of Retail & Distribution Management
ISSN:
0959-0552
Corporate Body:
Emerald
Publisher Information:
Year of publication:
2011
Volume:
39
Issue:
8
Pages:
Language:
English
Type:
Article
published:
January 15, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/2807