Do shopping events promote retail brands?





Faculty/Professorship: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence 
Author(s): Leischnig, Alexander ; Schwertfeger, Marko; Geigenmüller, Anja
Title of the Journal: International Journal of Retail & Distribution Management
ISSN: 0959-0552
Corporate Body: Emerald
Publisher Information: Bradford : Emerald
Year of publication: 2011
Volume: 39
Issue: 8
Pages: 619-634
Language(s): English
DOI: 10.1108/09590551111148686
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/2807
Year of publication: 15. January 2014