Do shopping events promote retail brands?
Faculty/Professorship: | Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence |
Author(s): | Leischnig, Alexander ; Schwertfeger, Marko; Geigenmüller, Anja |
Title of the Journal: | International Journal of Retail & Distribution Management |
ISSN: | 0959-0552 |
Corporate Body: | Emerald |
Publisher Information: | Bradford : Emerald |
Year of publication: | 2011 |
Volume: | 39 |
Issue: | 8 |
Pages: | 619-634 |
Language(s): | English |
DOI: | 10.1108/09590551111148686 |
Type: | Article |
URI: | https://fis.uni-bamberg.de/handle/uniba/2807 |
Year of publication: | 15. January 2014 |

originated at the
University of Bamberg
University of Bamberg