Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : An empirical examination




Faculty/Professorship: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence 
Author(s): Leischnig, Alexander ; Schwertfeger, Marko; Geigenmüller, Anja
Title of the Journal: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Publisher Information: Amsterdam : Elsevier Science
Year of publication: 2011
Volume: 18
Issue: 3
Pages: 218-223
Language(s): English
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/2805
Year of publication: 14. January 2014