Brands you can rely on! : An empirical investigation of brand credibility in services




Faculty/Professorship: Juniorprofessur für Betriebswirtschaftslehre, insbesondere Marketing Intelligence 
Author(s): Geigenmüller, Anja; Enke, Margit; Leischnig, Alexander
Title of the Journal: Schmalenbach Business Review : Sbr
ISSN: 1439-2917
Publisher Information: Düsseldorf : Verl.-Gruppe Handelsblatt
Year of publication: 2012
Volume: 64
Issue: 1
Pages: 44-58
Language(s): English
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/2799
Year of publication: 14. January 2014