Jump on the innovator's train: cognitive principles for creating appreciation in innovative product designs





Faculty/Professorship: General Psychology and Methodology  
Author(s): Carbon, Claus-Christian  ; Faerber, Stella J.
Title of the Journal: Research in engineering design : theory, applications, and concurrent engineering
ISSN: 0934-9839
Publisher Information: New York, NY [u.a.] : Springer
Year of publication: 2013
Volume: 24
Issue: 3
Pages: 313-319
Language(s): English
DOI: 10.1007/s00163-012-0148-7
URL: http://link.springer.com/article/10.1007/s00163...
Abstract: 
In everyday life, we find shared preferences for
idiosyncratic product features paradigmatically displayed
by bestselling gadgets like Apples iPhone’s touch screen,
which after gaining acceptance and appreciation are susceptible
to being copied by competitors. Psychological
research on the phenomenon of shared preferences for
innovative design features and the probable benefit of
copying them is still lacking. We tested gains of acceptance
for imitators through an adaptation paradigm where typicality
and liking of potentially innovative features were
analysed dynamically. We found significant changes in
typicality and liking for imitators being highly similar to
the original. These adaptation processes in combination
with transfer effects create the specific opportunity for
imitators to jump on the innovator’s train by providing
similar innovative features and thereby participating in
the initial innovator’s success. Importantly, they participate
best not by solely copying a specific novel feature,
but by additionally generally looking very similar to the
innovator.
Keywords: aesthetic appreciation, prototypicality, dynamics, adaptation, after effects, transfer, liking, imitation, copycats, innovation
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/2256
Year of publication: 31. October 2013