Industrial marketing management : the international journal for industrial and high-tech firms

Professorship/Faculty: Sales and Marketing  
Authors: Ivens, Björn Sven  
Volume Number/Title: 38, Issue 8: (November 2009) Organizing and Integrating Marketing and Purchasing in Business Markets / ed. by Annalisa Tunisini, Bjoern Ivens and Catherine Pardo, S. 847 - 1024
Publisher Information: New York, NY u.a. : Elsevier
Year of publication: 2009
Language(s): English
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Document Type: Other
Release Date: 24. September 2014