Relationship Keyness : the Underlying Concept for Different Forms of Key Relationship Management





Professorship/Faculty: Sales and Marketing  
Authors: Ivens, Björn Sven  
Responsibility: Ivens, B.S. ; Pardo, C. ; Salle, R. ; Cova, B.
Title of the compilation: Industrial Marketing Management. - 38 (2009), 5, S. 513 - 519
Year of publication: 2009
Language(s): English
Remark: 
Im Internet unter: http://www.sciencedirect.com/science/article/B6V69-4WGKKPM-1/2/b3f1ee237d7a2927c9ca57a833495ea7
URL: http://www.sciencedirect.com/science/article/B6...
Document Type: Contribution to an Articlecollection
URI: https://fis.uni-bamberg.de/handle/uniba/19110
Release Date: 24. September 2014