Organizing and Integrating Marketing and Purchasing in Business Markets





Professorship/Faculty: Sales and Marketing  
Authors: Ivens, Björn Sven  
Responsibility: Ivens, B.S. ; Pardo, C. ; Tunisini, A.
Title of the compilation: Industrial Marketing Management. - 38 (2009), 8, S. 851 - 856
Year of publication: 2009
Language(s): German
Remark: 
Im Internet unter: http://www.sciencedirect.com/science/article/B6V69-4X7PPRB-1/2/bfe49ee71fb469166576be7d7c9c2b12
URL: http://www.sciencedirect.com/science/article/B6...
Document Type: Contribution to an Articlecollection
URI: https://fis.uni-bamberg.de/handle/uniba/19108
Release Date: 24. September 2014