Cultural, National, and Industry-level Differences in B2B Web Site Design and Content





Professorship/Faculty: Sales and Marketing  
Authors: Ivens, Björn Sven  
Responsibility: Jean-Claude Usunier, Nicolas Roulin und Björn Sven Ivens
Title of the compilation: International journal of electronic commerce : IJEC. - 14 (2009), 2: Winter 2009-10, S. 41 - 88
Year of publication: 2009
Language(s): German
Remark: 
Auch als Veröff. im Internet: http://www.metapress.com/content/y23138701u1162t6/?p=756275deba2641829c00a7eafe3987df&pi=2
URL: http://www.metapress.com/content/y23138701u1162...
Document Type: Contribution to an Articlecollection
URI: https://fis.uni-bamberg.de/handle/uniba/19100
Release Date: 24. September 2014