Cultural, National, and Industry-level Differences in B2B Web Site Design and Content

Professorship/Faculty: Sales and Marketing  
Authors: Ivens, Björn Sven  
Responsibility: Jean-Claude Usunier, Nicolas Roulin und Björn Sven Ivens
Title of the compilation: International journal of electronic commerce : IJEC. - 14 (2009), 2: Winter 2009-10, S. 41 - 88
Year of publication: 2009
Language(s): German
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Document Type: Contribution to an Articlecollection
Release Date: 24. September 2014