Why "Public Relations", why not "Organizational Communication"? Some comments on the dynamic potential of a research area

Professorship/Faculty: Professur für Kommunikationswissenschaft (Journalistik) 
Author(s): Theis-Berglmair, Anna M.
Title of the compilation: Organisationskommunikation und Public Relations. Forschungsparadigmen und neue Perspektiven
Editors: Zerfaß, Ansgar
Publisher Information: Wiesbaden : Springer VS
Year of publication: 2013
Pages / Size: S. 27 - 42
ISBN: 978-3-531-18098-4
Language(s): English
Document Type: Contribution to an Articlecollection
Keywords: Organizational Communication
URI: https://fis.uni-bamberg.de/handle/uniba/1871
Release Date: 6. July 2013