The Coevolution of Network Structure and Perceived Ease of Use





Faculty/Professorship: Professur für Wirtschaftsinformatik, insbesondere Soziale Netzwerke 
Author(s): Putzke, Johannes; Fischbach, Kai  ; Schoder, Detlef; Gloor, Peter A.
Editors: Alt, Rainer; Franczyk, Bogdan
Title of the compilation: Wirtschaftsinformatik Proceedings 2013
Corporate Body: Wirtschaftsinformatik, 11, 2013, Leipzig
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2013
Series ; Volume: Paper ; 96
Language(s): English
URL: http://aisel.aisnet.org/wi2013/96/
Abstract: 
Perceived Ease of Use (PEoU) is one of the most central constructs in IS research. However, it has been examined only from an individual perspective. This article conceptualizes PEoU as a network construct. Results indicate three things. Firstly, the higher a person's PEoU, the more likely she or he is sought for advice. Secondly, there is a greater likelihood that a person seeks out another person for advice if the other person also seeks out the first person for advice. Thirdly, a person's PEoU will become similar to that of other persons' she or he seeks out for advice.
Keywords: SIENA, Social Network Analysis, Technology Acceptance Model, TAM
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/1769
Year of publication: 16. April 2014