The Coevolution of Network Structure and Perceived Ease of Use

Faculty/Professorship: Professur für Wirtschaftsinformatik, insbesondere Soziale Netzwerke 
Author(s): Putzke, Johannes; Fischbach, Kai  ; Schoder, Detlef; Gloor, Peter A.
Editors: Alt, Rainer; Franczyk, Bogdan
Title of the compilation: Wirtschaftsinformatik Proceedings 2013
Corporate Body: Wirtschaftsinformatik, 11, 2013, Leipzig
Publisher Information: AIS Electronic Library (AISeL)
Year of publication: 2013
Series ; Volume: Paper ; 96
Language(s): English
Perceived Ease of Use (PEoU) is one of the most central constructs in IS research. However, it has been examined only from an individual perspective. This article conceptualizes PEoU as a network construct. Results indicate three things. Firstly, the higher a person's PEoU, the more likely she or he is sought for advice. Secondly, there is a greater likelihood that a person seeks out another person for advice if the other person also seeks out the first person for advice. Thirdly, a person's PEoU will become similar to that of other persons' she or he seeks out for advice.
Keywords: SIENA, Social Network Analysis, Technology Acceptance Model, TAM
Type: Conferenceobject
Year of publication: 16. April 2014