The Coevolution of Network Structure and Perceived Ease of Use
Putzke, Johannes; Fischbach, Kai; Schoder, Detlef; u. a.; Alt, Rainer; Franczyk, Bogdan (Hrsg.) (2013): „The Coevolution of Network Structure and Perceived Ease of Use“. AIS Electronic Library (AISeL).
Title of the compilation:
Wirtschaftsinformatik Proceedings 2013
Wirtschaftsinformatik, 11, 2013, Leipzig
Year of publication:
Paper ; 96
Perceived Ease of Use (PEoU) is one of the most central constructs in IS research. However, it has been examined only from an individual perspective. This article conceptualizes PEoU as a network construct. Results indicate three things. Firstly, the higher a person's PEoU, the more likely she or he is sought for advice. Secondly, there is a greater likelihood that a person seeks out another person for advice if the other person also seeks out the first person for advice. Thirdly, a person's PEoU will become similar to that of other persons' she or he seeks out for advice.
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Social Network Analysis
Technology Acceptance Model
April 16, 2014