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Expectancy value model
Doll, Jörg; Ajzen, Icek (2008): Expectancy value model, in: Wolfgang Donsbach, Wolfgang Donsbach, und Wolfgang Donsbach (Hrsg.), The international encyclopedia of communication, 1. publ. Malden, MA u.a., S. 1637–1641.
Faculty/Chair:
Author:
Title of the compilation:
The international encyclopedia of communication
Volume Number/Title:
4. Digital imagery - fictional media content
Editors:
Donsbach, Wolfgang
Publisher Information:
Year of publication:
2008
Pages:
Edition:
1. publ.
ISBN:
9781405131995
Language:
English
Type:
Contribution to an Articlecollection
Activation date:
September 24, 2014
Permalink
https://fis.uni-bamberg.de/handle/uniba/16832