Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studies and methodologies from ESOMAR




Faculty/Professorship: Sales and Marketing  
Editors: Mouncey, Peter; Wimmer, Frank
Publisher Information: Chichester u.a. : Wiley
Year of publication: 2007
Pages: XXXV, 678 ; Illustrationen, Diagramme
Series ; Volume: ESOMAR world research publiation
Language(s): English
Type: Book
URI: https://fis.uni-bamberg.de/handle/uniba/15207
Year of publication: 24. September 2014