The mission and culture of the corporation

Faculty/Professorship: Public Economics  
Author(s): Gervai, Pál; Trautmann, László; Wieszt, Attila
Editors: Stübben, Felix ; Wenzel, Heinz-Dieter
Corporate Body: BERG (Bamberg Economic Research Group)
Publisher Information: Bamberg : opus
Year of publication: 2014
Pages: 39
ISBN: 978-3-931052-82-9
Series ; Volume: BERG working paper series ; 74 
Source/Other editions: zuerst erschienen im BERG-Verlag, 2010
Year of first publication: 2010
Language(s): English
Licence: German Act on Copyright 
URN: urn:nbn:de:bvb:473-opus4-32478
The economic crisis has brought a new situation also for the Hungarian economic policy, as neoliberalism as the main trend in economic thought is no longer valid. This phenomenon cannot be reduced to be a mere macroeconomic course shift, as an entire economic philosophy and approach has lost its relevance. One consequence of this is the need for a thorough revision of the theory and practice of business management, along with the re-evaluation of the notion and position of the corporation. Our study aims to contribute to this theoretical reformation, presenting that social values derived from psychological and sociological findings such as human motivational theories or trust are fundamental elements of the 21st century corporate model. To point to this, we use the ideological correspondences, while proving that our national research on corporate theory and even rather its application are far behind the 21st century requirements and lack even the Western view of the 20th century.
Keywords: economic theory, organization, mission, trust, corporate culture, transactional cost, motivational cost
Type: Workingpaper
Year of publication: 14. July 2014