Sieben Handlungsfelder, ein Ergebnis - erfolgreiches Social Media Marketing




Faculty/Professorship: Sales and Marketing  
Author(s): Rauschnabel, Philipp A. ; Göbbel, Tobias; Sasse, Janina; Rippe, Kai
Title of the Journal: Insights ....
ISSN: 1614-0915
Publisher Information: Düsseldorf : Batten & Comp.
Year of publication: 2012
Volume: 16
Pages: 40-53 ; Illustrationen
Language(s): German
URL: http://www.uni-bamberg.de/fileadmin/uni/fakulta...
Type: Article
URI: https://fis.uni-bamberg.de/handle/uniba/1403
Year of publication: 15. March 2013