Scale Development in Employer Branding
Faculty/Professorship: | Sales and Marketing |
Author(s): | Hillebrandt, Isabelle; Ivens, Björn Sven ![]() |
Editors: | Baumgarth, Carsten |
Title of the compilation: | Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011" |
Corporate Body: | Der Markentag, Berlin |
Publisher Information: | Wiesbaden : Springer Gabler |
Year of publication: | 2013 |
Pages: | 65-86 |
ISBN: | 978-3-658-00426-2 |
Language(s): | English |
Type: | Conferenceobject |
URI: | https://fis.uni-bamberg.de/handle/uniba/1396 |
Year of publication: | 7. May 2013 |

originated at the
University of Bamberg
University of Bamberg