Scale Development in Employer Branding





Faculty/Professorship: Sales and Marketing  
Author(s): Hillebrandt, Isabelle; Ivens, Björn Sven  
Editors: Baumgarth, Carsten
Title of the compilation: Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
Corporate Body: Der Markentag, Berlin
Publisher Information: Wiesbaden : Springer Gabler
Year of publication: 2013
Pages: 65-86
ISBN: 978-3-658-00426-2
Language(s): English
Type: Conferenceobject
URI: https://fis.uni-bamberg.de/handle/uniba/1396
Year of publication: 7. May 2013